Thank you for everything

9/25/2020

It's been almost 20 years that an enthusiast's hobby would open the door to starting a business. Just shy of 17 years since that thought was turned into action, that action into countless wonderful experiences, as well as the ups and downs that nobody can escape when it comes to a new business. Just trying to figure it all out and attempting to make it all work...all the while trying to please everyone in the process. It's challenging, it's what keeps one striving for better, working harder, working smarter to keep family and customers alike happy.

From being the first to perform CA Smog approved conversions (NA to WRX swaps) 19 years ago to motor builds, moving shops and building our current facility, racing Modified Magazine Tuner Shootout, racing with Redline/Global Time Attack, our series "The Underdogs", to regular everyday maintenance, the financial crisis of 2009, and now pandemic of 2020. After almost 17 years, LIC Motorsports will be closing our doors. There is a lot that goes into this and ultimately this isn't the route we had envisioned long term, but not everything can be as planned and go exactly as one wants - we are no exception to this.

We truly want to thank you for everything, for placing your trust in us, even if it was just continuing your relationship with us via your car; it really has meant the world to us. You helped build our dreams, our families, and our success for these past 17 years - without you all this time, we never would have existed.

Some Images Over The Years

38 Comments

What Our Clients Are Saying

"This is the ONLY shop I will ever let work on my STi. Noah and Adam are super friendly, have a deep knowledge of all-things-Subaru, will never try to sell you something you don't need, and the guy(s) in the shop have a high level of attention to detail and quality of workmanship. I feel so fortunate to have a reliable and trustworthy shop to ensure my car is serviced properly and promptly while I kick it in their lounge and marvel in their awesomeness." -Sarah P. from YELP

Jason Bartlett

9/25/2020 07:57:18 am

The one and only place I have ever taken my cars to. I believe it was back in 2007 that I first met Noah and Adam at their first location where they worked on my STI. I lived in San Jose and would come all the way back up to see them for just a simple oil change even.. After selling the STI and converting over to a CrossTrek for family needs AND moving even farther away I still came in to see them.

I would have to agree with the previous comment about Noah and Adam taking care of their customers. They are very professional and do not take advantage of people like your traditional shops especially dealerships.

Thank you guys for your hard work!

LIC Motorsports

9/25/2020 08:09:08 am

It was 2008, crazy its been 12 years but none-the-less, we sure have appreciated the support all these years. We know folks have a ton of great places to go to and we really take to heart you chose us.

Derek Burton

9/25/2020 08:27:22 am

My cousin, Travis bought a 05 WRX when they first came out. It was the first “cool” car I ever drove in. He upped the boost and changed the suspension. Really made a 6th grader think it was the fastest car in the world.
I’ll never forget seeing a “LiC” sticker on that car and thinking “these are the guys that make cars fast!”
Fast forward to when I could buy my first car- an 07 WRX.
I would make the drive just to sit in the shop and see the cool projects and listen to Adam’s knowledge about these amazing cars.
I feel as if a bit of Bay Area history is leaving us- I’ll always cherish this incredible shop and the folks that ran it.
Thank you fellas. For everything.

9/25/2020 09:01:05 am

Really appreciate it Derek! Thanks for all the support in the past.

Paul

9/25/2020 08:30:41 am

Man, the Subaru community has lost a Pioneering business!
Whenever I got a Subaru in for service that had been previously serviced buy Lic, I knew quality and passion had bern applied.
I can’t think of another shop (except mine😉) that puts so much attention to detail, passion, and professionalism into every car, whether it’s just an oil change or custom performance engine build.
Don’t be a stranger and here’s to an even more successful future!

Paul deBecker
FWMotorsports

9/25/2020 09:02:00 am

From one shop to another, we sure appreciate the words sir.

Clint Boggess link

9/25/2020 09:33:17 am

This is heartbreaking news. I wish you guys the best in your future endeavors, and if I can help in any way please let me know.

9/25/2020 10:16:38 am

Really appreciate it Clint - thank you.

Jonathan Lopez

9/25/2020 10:50:32 am

Very sad to hear the news. My OBS WRX swap brings me joy each and every day, and it's all down to the hard work LIC put into doing the swap right. Few shops can match LIC's attention to detail, knowledge, and quality of work, which is why I'd drive hundreds of miles just to get my car serviced there. On top of it all, Adam and Noah are genuine and honest people, which made the experience that much better. Best of luck in the future, boys.

9/25/2020 11:55:55 am

Our pleasure Jonathan, thanks for the past support!

Christian

9/25/2020 11:36:07 am

In 2010 I made the long trip to LIC to have some mods done to my 2008 SG9 Forester XT sport. The guys were super friendly and knowledgeable. The drive back home was glorious. I still enjoy the Same Forester to this day. Thank you LIC, you rock.

9/25/2020 11:56:32 am

Glad to hear you're still enjoying it and thanks for the kind words.

Allan Crocket

9/25/2020 02:05:09 pm

I had to comment and let you guys know that I wish nothing but the best to you, your families and whatever the future holds. I know as a 3rd party to this how much you were appreciated at Redline TT and the Motorsports community in general.

9/25/2020 02:35:05 pm

Thank you Allan, hope you've been well - we sure enjoyed our time together back then.

Marlon link

9/25/2020 02:15:21 pm

Just so sad!
My heroes since day one in subaru!
All the best for you from germany!

9/25/2020 02:37:57 pm

Marlon, we appreciate it. Thank you!

Michael H.

9/25/2020 04:11:26 pm

Sad to hear this. You all did fantastic work for a lot of years. You should be proud of what you have accomplished. Best of luck in the future guys!

9/28/2020 07:17:28 am

Really appreciate it. Thank you

Malcolm Ruthven

9/25/2020 10:20:06 pm

Wow, the end of an era. I bought a slightly-used 2005 Subaru Legacy GT Limited Wagon in 2006 and quickly found your shop for servicing and repairs. It was always a pleasure. I sold that car in 2014 and deal-maker was that LIC had serviced it! All the best for whatever is next for you.

9/28/2020 07:18:07 am

Thank you Malcolm

Ken Levin

9/26/2020 09:52:57 am

I met Adam at a Subaru Track Day 25 years ago and have been with LIC exclusively since. Outback Sport, WRX modified, STI. They are the best.
I will miss their caring for my vehicle, yet I will miss our personal connections more.
Much luck to Adam, Noah and Kyle.
Happy Motoring!

9/28/2020 07:19:17 am

Literally I think you're our longest running customer - thanks for everything Ken but more importantly the friendship.

Yoshi

9/26/2020 03:43:20 pm

Like many who commented on this page, I am also a longtime fun of LIC brothers. I see a common theme here - appreciation toward their expertise and honesty. For some reason, the business like LIC is hard to find in the automobile industry.

While I am sad to see them move on, I am sure that they will continue to earn people's trust in the next phase of their careers.

Thank you for taking care of my past 3 Subarus over 10+ years.
I wish Noah, Adam, and Kyle and their families the very best.

Yoshi

9/28/2020 07:20:16 am

Yoshi, we sure appreciated your commitment to our shop, thank you again.

Yao

10/6/2020 09:39:19 pm

What a sad news... I am so thankful to be able to come in and have you guys service my Outback one last time. Thank you guys for taking good care of my car the second day I bought it in 2011! I will miss chatting with you while I was at the shop. Best of luck Adam, Noah and Kyle. So long...

10/7/2020 07:05:13 am

Really appreciate everything Yao, it was always a pleasure having you here and we can't thank you enough for your continued support over the years - it was truly appreciated.

Joe

10/9/2020 03:19:27 pm

This is so hard to hear! Thank you so much for your work with bring my 09 WRX back to life. The work you've done is solid and every time I drive it I'm reminded of that. I'll miss the comfort of knowing LIC is there when I need something upgraded or fixed on my car. I wish all the best for you guys and your next chapter.

10/10/2020 08:22:26 am

Really appreciate everything Joe - our conversations at early am oil changes, and building your car into what you wanted. We can't thank you enough for the support over the years.

Darryl A Butler

10/15/2020 03:33:13 pm

Really hate to see you guys go. Guess I need to preserve that last hat. LoL get LiCed in your future endeavors. Oh by the way are the molds for the rear fender flares floating around somewhere? Sure would like a few sets.

10/15/2020 04:09:05 pm

Unfortunately we no longer have the molds for the rear flares, as we needed to redo them.

Drew johnson

10/30/2020 04:04:31 am

I am probably the only guy here that didn't own a Subaru, but when a guy told me to take my Lancer EVO to LIC Motorsports I was a little hesitant. However over 100,000 miles later I am so glad I did. You guys have taken extremely great care of my car, but also everytime I came into the shop taught me about my car and how to unlock it's potential. You guys without a doubt are the best performance shop I have ever done business with and was always excited to take my ride into you guys whether it was for a major or minor service. I honestly wish I would of found you guys sooner. Best wishes and opportunities for you guys and your families. You got a customer for Life

10/30/2020 07:48:59 am

Really appreciate the words Drew, you were in fact the only EVO we allowed here ;-)

We sure are thankful to have met you and for the genuine conversations we always got to have when you were here.

Thanks again for the support!

Kyle Suen link

11/12/2020 03:38:39 pm

Noah, Adam, and Kyle - So sorry to see you guys close up shop.

You've been my wife's and I's "Go To Shop for All Things Subaru" for some 15 years, starting with your days at the Grant Ave location. None of the repair shops (or Subaru dealers) in Southern California that we tried before we found you could compare to your level of expertise and care you have for your customers. You guys set a pretty high bar.

Wishing you the best in your future where ever you land.

- Kyle and Laura

11/13/2020 07:21:19 am

Really appreciate the words Kyle and Laura. Thank you for your commitment to our shop and the trust you placed in us.

Alexey Trenikhin

12/9/2020 12:30:25 pm

Just found out. Very sad that this happened, you guys are great, hope you stay healthy and wish you luck in new endeavors. I am very thankful for all work you done. Novato never will be same for me without LIC Motosports

Alexey

12/10/2020 08:52:07 pm

We appreciate it Alexey, appreciate all the support over the years.

Brian

12/18/2020 06:36:54 pm

Best of luck guys! I knew I was always in good hands there. Bummer I won’t be able to tick off that 150k mile box on my LIC service sticker but I wish you guys the best.

12/19/2020 07:36:16 am

Apologies that we won't get the opportunity to continue taking care of your vehicle into the 150k+ range - we sure do appreciate the past support though.

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Thank you for everything

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